digital experiences
I am an art director, motion designer & digital artist from Belgrade, currently based in Paris. I hold both undergraduate and graduate degrees in Film Studies, Cultural History, and Anthropology from the University of Sorbonne Nouvelle, Paris III. After my studies, I gained practical experience in the film industry, initially working as a production assistant, video editor, and 1st Assistant Director before transitioning into design and new media creation.
In 2017, I joined The Gobelins Design School’s Executive Master’s in Interactive Digital Experiences, where I developed a VR-based meditation experience and wrote a thesis on Particle Systems. Following this, I designed the 3D real-time interactive installation Sugar Plum Fairy, for Modulo Pi, showcased at ISE Amsterdam in 2019.
As a freelance art director, graphic/motion designer, and 3D artist, I collaborated with various luxury brands, expanding my technical and artistic skills. Between 2021 and 2023, I created over 100 art video projects for immersive installations in partnership with Studio Bleu Dalcans. My videos are displayed in La Défense towers in Paris and Brussels, including the award-winning four-season animation at Landscape Tower.
In 2023, I joined Initio Parfums Privés, a French niche perfume brand, as a brand content designer, focusing on redefining a visual identity, and creating content for worldwide digital/print campaigns.
In my art practice, I create videos, digital pieces, and AI-generated imagery. My diverse body of work thrives in a world of technological hyperbole, where abstract forms resonate with ultra-sensory experiences. My work has been featured in exhibitions like H.264 Festival, VivaTech Salon, and ISE Europe.
On the other hand, my work focuses on visual design for emerging media, including interactive installations, video mapping, VR/AR, and special-format screens. My skills spans art direction, graphic and motion design, brand content, general 3D, scenography, and interactive design, always drawing inspiration from my artistic practice & theoretical roots.